In the United States, most charitable giving happens between Thanksgiving Day and the new year. For most people, December is associated with a notable increase in the probability of donating, which is known as the “December effect.”
Here at the Food Bank for Larimer County, 35-40% of our fundraising revenue pours in from November 1 to January 1. It’s a crucial time of year to raise the funds needed for the following year’s operations to fight hunger. In other words, this time of year is critical for us, and we have tremendous gratitude for community members who support our cause.
Data suggest the higher a potential donor’s stress level is, the less likely they are to donate to a charity. Data also have shown us something most wouldn’t guess or assume: Donations do not depend on the number of charitable campaigns donors are asked to support (source).
Giving makes us feel good
Every time we extend our hand to help someone else—be it through a donation or volunteering our time—we are not merely helping them out; we’re actually painting strokes on the canvas of their lives with hues of hope and happiness. But did you know these acts also have incredible benefits for us?
Positive emotions
Giving can trigger feelings of fulfillment and happiness, releasing chemicals in the brain like dopamine and oxytocin that are associated with pleasure and bonding.
Improved self-esteem
Giving back can boost self-esteem and self-worth, while reinforcing a sense of purpose.
Reduced stress
Giving can help alleviate holiday-related stress and anxiety, by shifting focus from self-doubt to the positive impact on others.
Sense of belonging
Giving can foster a sense of belonging and connection with the community.
The ripple effect of kindness
The effects of charitable giving don’t stop with the creation of personal bliss; the effects ripple outward into the community to others, as well. Witnessing acts of kindness can inspire others to follow suit.
Every gift given with love, genuine care, and a desire to help has the potential power to multiply exponentially through this inspirational domino effect.
The holiday giving season is very important to our organization and to the people who use our services. We want this time of year to be special and healthy for all—not just for those with the privilege of being food secure—and it’s also a crucial time for us to raise the funds that support our hunger-relief programs throughout the coming year.
We hope you choose to make a charitable donation this holiday season, whether it is a gift to our hunger-relief programs or to another organization you support. There are many ways to give to the Food Bank. Read more here.
